CRM Handbook / Navigation- Contents

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Navigation- Contents

Page history last edited by Kate Mitchell 11 years, 11 months ago

Strategic Planning & Organisation

 

Identifying your Current CRM Process Maturity

 

Partnership Models

     How can you Start Building Partnerships?     

     Partnership Relationship Management (PRM)

 

Cultural Enablers

     Customer Centred Approach/Customer Service in BCE

     Process Improvement Culture

          Service Design & Blueprinting

     Benefits of CRM

     

Collaborative University Approach

     Scoping the System

     Training

     Processes Working Together

     Business Intelligence 

 

Operational

  

Change Management

 

Raising the profile of CRM for BCE alongside the Teaching and Learning Agenda

     Developing and Implementing successful relationships

               With Marketing

               With IT and Information Management

               Human Resources

Getting Buy in from Senior and departmental management               

 

What is success in CRM for BCE?

 

Practical

 

Quick Overview of CRM Systems

 

Ongoing Management of a CRM System

 

Information Sharing/Data Ownership

 

What is CRM 2.0?

 

CRM for Student relationship management  

 

Glossary     

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